IslandPitch.in
The Bridge to the Storefront
A customer can't get through the door of a beautiful new shop — until the Crew builds the bridge everyone can cross.
A gorgeous new storefront. And a customer left standing outside it.
Looks fine to me. If they can't use it… that's their problem, right?
The customer used a screen reader. The shop was a wall of unlabeled buttons.
I built it for everyone! Didn't I?
Around one in four adults has a disability. Right now, a quarter of your customers are at a locked door.
Masked Crewsader — champion of mindful, universal design — laid the planks.
Alt text. Real labels. Keyboard access. Contrast you can read in the sun. Most of it is free if you build it in. Aim for WCAG 2.2 AA and you cover the US, Canada, and Europe at once.
The bridge went up. The customer walked right in.
Inclusion is literally my brand. How did I leave anyone out?
Now you won't. Build for everyone — including future-you, squinting at a phone in the sun.
Sales went up. So did the welcome.
Universal design isn't a ramp you bolt on. It's the bridge — wide enough for everyone.
The lesson
An inaccessible site turns away the people you serve. Build to WCAG 2.2 AA — it satisfies US, Canadian, and European rules at once — and design for everyone from the start.
Ready to reach your Pitch?
You don't need a full-time CTO to do this right. Island Pitch works as your Fractional CTO — senior technology leadership at a nonprofit's budget, helping you choose well, lock the doors, and sleep at night.
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